“Would you tell me, please, which way I ought to go from here?”
That depends a good deal on where you want to get to.
I don’t much care where –
Then it doesn’t matter which way you go.”

― Lewis Carroll, Alice in Wonderland


You’re thinking: “Why should I work on my vision statement? I have so much real work to do”

We come across so many businesses that don’t have a clear vision. Their founders say, “why bother with that? And yes, its true they have other work to do but if a focused and strong vision isn’t in place many aspects of their business won’t work either.

Every major company in the world has a vision and mission statement – what the company will achieve and what it will look like in the future. If you don’t have this to aim for then it doesn’t matter which way you go.

What is a vision statement, and why it is so important?

A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. It is forward-thinking, it’s not about where the business is now, it’s about where it wants to be.

Your vision statement offers you direction when you feel lost.

For example, whenever you have tough decisions to make on a totally new product line or new way of doing things, you can examine it against your mission and vision and ensure that it matches up. If it doesn’t match then you should discard it.

A vision statement needs to:

  1. Describe aspirations and intent
  2. Be inspirational for both your staff and your customers
  3. Paint a compelling picture
  4. Use engaging and colourful language
  5. Be realistic
  6. Align with your values

Short Vision Statements made up of few words only:

Amazon: To be earth’s most customer centric company

Google: To organise the world’s information & make it universally accessible & useful

If your business does not have a vision statement, it should come up with one. If you already have one than this is a good opportunity to review it to ensure it is current.

We work through a step-by-step process that will help you define what your vision is. A tight and powerful vision will empower your executives and staff, and give them direction when they are not sure. It will set up the foundations for a successful business in the years to come.

Put us to the test!

If you’re committed to your vision of building a hugely successful business and you’ve realised you don’t know all there is to know in business and would like to get professional assistance than click below and we’ll be very happy to teach you the methods that have helped thousands of small business owners achieve their dreams, and make more money than they ever wished for.


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